An Artistic Journey Through Space and Time: Opportunities for the Integration of Animation Design and Cultural and Creative Industries

In July, Shanghai welcomed a big number of tourists who were "ACG" comic book aficionados. With the 18th China International Animation and gaming Expo (CCG EXPO2023) and numerous other animation and gaming shows in Shanghai, the streets' ACG mood is growing. It is conceivable to run into an anime coser while walking through People's Square's underground passage, Nanjing Road Pedestrian Street, or even a regular road.

(http://www.ccgexpo.cn/)

For anime enthusiasts all throughout the country, visiting anime theme stores in Shanghai during vacation has become a way of life. This month's reservation dining quota at Shanghai New World City's recently opened "Detective Conan" theme restaurant is almost full; located in Xintiandi by the well-known comic book magazine "Weekly Shnen Jump" authorised by the country's first theme of the same name cafe (SHONEN JUMP CAFE) is also full of customers. With the spread of ACG theme restaurants and cafes, animation culture breaks down the "dimensional wall" even further and demonstrates a new dynamic energy of the culture business with the support of the youth generation.

Opportunities for Animation Design and Cultural and Creative Industries Integration.

Cultural and artistic sectors benefit from animation design's creative inspiration. In the modern media era, the convergence of animation design and cultural and creative industries provides unparalleled prospects (Annie 2005). Animation has emerged as a cultural representative of the digital age. In this integration, animation design delivers a steady stream of creativity to the creative business while also injecting new vigour into it. First and foremost, it gives colourful creative inspirations for the cultural and creative sectors through the design of its unique tale, diverse character design, and rich visual style. Animation works frequently include profound emotions, captivating tales, and real-world connections, all of which can encourage cultural and creative innovators' inventiveness and prompt them to develop more appealing products and services. Second, the widespread distribution of animated works creates substantial market potential for the creative industry. With the rise of digital media, the distribution of animation works has become increasingly diverse, from television to the Internet, the influence of animation is expanding, providing a larger audience for the cultural and creative industries, making it easier for creative products and brands to be promoted and accepted (Snowball, Tarentaal, and Sapsed 2022).

Animation design is being expanded in the cultural and creative industries to create development space.

The expansion of cultural and creative industries in the new media period opens up a large development space for animation production, and this integration benefits not only the cultural and creative industries, but also offers up new opportunities for animation design. To begin with, the cultural and creative industry's animation design gives a large market for play. Cultural and creative products encompass all types of creative commodities, cultural derivatives, and ancillary products related to animation that are highly sought after by the majority of animation lovers (Saputra, Manongga, and Hendry 2021). The animation business may grow its audience while also increasing its commercial worth by incorporating animation design into these goods. Toys, apparel, and household products based on animation IP, for example, have become a major element of the cultural and creative industries. Second, the cultural and creative industry offers a variety of collaboration prospects for animation designers. To meet market demand, the cultural and creative sector need a steady flow of originality, and animation design is precisely such an art form. Cross-border cooperation between the two parties can be used to collaboratively develop new products and experiences, resulting in more innovative possibilities.

The rise of social media and internet platforms has made it easier to promote and sell cultural and creative products. Animation, as a potent technique for attracting consumers, can be more widely shared on digital media, boosting the exposure of animation design works (Fennell et al. 2012). In the new media period, the cultural and creative industry not only provides a broad market and commercial potential for animation design products, but it also provides more opportunities for invention and collaboration, as well as more convenient ways of transmission.

In the modern media era, the merging of animation design and cultural and creative sectors is a continually growing journey. With the advancement of technology and the market, animation design and the cultural and creative sectors are experiencing a golden age of creativity and innovation. More diverse, original, and far-reaching works and goods can be generated through unwavering efforts and continual innovation.

Annie, Manion. 2005. “Discovering Japan: Anime and Learning Japanese Culture - ProQuest.” Www.proquest.com. 2005. https://www.proquest.com/openview/5eff31329c6992936b3e847562502394/1?pq-origsite=gscholar&cbl=18750&diss=y.

Fennell, Dana, Ana S.Q. Liberato, Bridget Hayden, and Yuko Fujino. 2012. “Consuming Anime.” Television & New Media 14 (5): 440–56. https://doi.org/10.1177/1527476412436986.

Saputra, Dhanar Intan Surya, Danny Manongga, and Hendry Hendry. 2021. “Animation as a Creative Industry: State of the Art.” 2021 IEEE 5th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE), November. https://doi.org/10.1109/icitisee53823.2021.9655839.

Snowball, Jen, Delon Tarentaal, and Jonathan Sapsed. 2022. “Innovation and Diversity in the Digital Cultural and Creative Industries.” Arts, Entrepreneurship, and Innovation, 187–215. https://doi.org/10.1007/978-3-031-18195-5_8.